Mobile Ad Network Vserv.mobi Introduces Circle-Targeting for Ads on Apps in India

Circle-wise consumer targeting is now possible for 22 telecom circles via Vserv.mobi Vserv.mobi, mobile ad network, introduces Circle-wise consumer targeting in India for its In-App Network. Vserv.mobi presently holds a portfolio of 7000+ mobile games and apps across Java and Android Platform.

Circle-wise consumer targeting is possible for 22 telecom circles and will immensely help advertisers to reach their last mile. Vserv’s trademarked technology, AdWrapper ^TM – extracts SMSC number and hence is able to identify circles with acute precision.

Commenting on this occasion, Mr. Dippak Khurana – CEO & MD, Vserv.mobi iterated “We are happy to launch this unique proposition in this important season and reach out to marketers & agencies with higher return & dependable consumer engagement solutions. Marketers & agencies are always looking for sharper targeting tools to optimize their spends. They are keen to use viable & innovative media to reach out to their consumers. Circle Targeting allows agencies & marketers to now target all 4 Main Metros & 22 States in India. Agencies now will be able to leverage this for a larger base of their brands.”Giving more insights on the technology of Circle-wise Targeting, Mr. Ashay Padwal, CTO of Vserv.mobi highlighted that “Each SIM card has Short Messaging Service Center (SMSC) number which is used to identify the SMSC through which the phone sends any SMSes. It is different for different TRAI defined Telecom Operator Circles. The Vserv Ad-Wrapper ^TM is able to extract this information on a real time basis across a very large pool of devices and serve targeted Circle Specific Ads”

To learn more, please visit http://www.vserv.mobi