The future of aesthetic medicine

Aesthetic medicine has emerged as a dynamic and rapidly evolving field in India, reflecting broader global trends while also responding to the unique cultural and economic landscape of the country. 

The Indian aesthetic medicine market has shown remarkable growth, expanding from a modest $100 million in 2000 to an estimated $1.74 billion in 2023. Projections suggest it could reach $3.02 billion by 2029.

This growth is driven by several factors:

• Increased awareness and acceptance: There has been a significant shift in societal attitudes towards aesthetic procedures. Treatments that were once considered taboo are now widely accepted as tools for enhancing self-esteem and well-being. This change is particularly evident among the younger generations who prioritise self-care and appearance. 

• Technological advancements: Innovations in non-invasive procedures, including laser treatments and injectables, have made aesthetic treatments safer, more effective, and accessible to a broader audience. These advancements not only reduce recovery times but also minimise the risks associated with traditional surgical procedures.

• Rising disposable incomes: The expanding middle class in India, coupled with increased disposable incomes, has fuelled the demand for premium beauty services. As consumers become more affluent, they are willing to invest in their appearance, driving growth in the aesthetic medicine sector.

Trends that will lead the way

Personalised treatments using genomics

Genomics is revolutionising aesthetic care by enabling treatments tailored to individual needs. Genetic profiling involves bespoke skincare regimens, health regimens, and preventative ageing care. It enables physicians to predict skin behaviour and recommend precision-driven therapies for optimal results.

Regenerative therapies for skin rejuvenation

Innovations like platelet-rich fibrin, exosome therapy, polynucleotides and stem cell applications have advanced anti-ageing solutions. These regenerative treatments harness the body’s healing capabilities, offering natural, long-lasting results with minimal invasiveness, setting a new standard in aesthetic medicine.

Inclusivity in aesthetic medicine

Technologies are now designed to meet the needs of diverse skin types, addressing unique concerns like hyperpigmentation in darker skin tones. This progress ensures safe and effective treatments for all skin tones, promoting equity and diversity in dermatological care. 

Previously, most devices and products were tested on Western skin, and there was limited or no data on Indian skin. Today, with R&D advances in the country, this is changing.

The growing role of IV infusion therapies

Intravenous (IV) infusion therapies are becoming integral to aesthetic medicine, offering targeted solutions for hydration, detoxification, skin brightening, and now in preventative ageing. 

Formulations enriched with vitamins, antioxidants, and glutathione deliver immediate and visible improvements in skin quality, complementing external treatments and enhancing overall wellness. Including newer molecules for cell regeneration is catching up in India.

AI innovations

AI-driven diagnostics and consultations simplify patient interactions and improve accuracy. Consumers are able to get info and a diagnosis at a click. This has shortened the cycle for seeking procedures.

Integration of wellness and aesthetics

There is a growing recognition of the connection between beauty and overall health. Clinics are increasingly offering holistic services that combine aesthetic treatments with wellness programmes, including nutritional counselling and mental health support. This integrated approach caters to clients seeking comprehensive solutions for their beauty and health needs.

Expansion into Tier II and III cities

The demand for aesthetic treatments is not limited to metropolitan areas; smaller cities are witnessing a surge in interest as well. As awareness grows, more individuals in these regions are seeking access to quality aesthetic services, presenting new opportunities for practitioners and brands.

Challenges ahead

Despite the promising outlook, the aesthetic medicine industry faces several challenges:

• Regulatory hurdles: The lack of standardised regulations can lead to inconsistencies in service quality and safety across clinics. Establishing clear guidelines will be crucial for ensuring patient safety and building trust within the industry. 

• Shortage of skilled professionals: As the demand for aesthetic treatments rises, there is an urgent need for trained professionals to meet this demand. Educational institutions must adapt their curricula to equip future practitioners with the necessary skills and knowledge. This requires not just physicians, dermatologists, and plastic surgeons but also support staff and technicians. There needs to be a core curriculum for certification for aesthetic medicine staff and centres.

• Cultural sensitivity: While acceptance of aesthetic procedures is growing, cultural attitudes towards beauty can vary significantly across different regions of India. Practitioners must navigate these cultural nuances to effectively engage with diverse client bases. There still exists bias in people’s minds and a taboo that needs to be crossed.

• Price sensitivity: India is still a price sensitive market, and this hampers introduction of high-end procedures. The uptake for some of the cutting-edge procedures is low. This may slow down the equalisation of quality and service parity with global players.

The future of aesthetic medicine in India is bright, characterised by rapid growth, technological advancements, and evolving consumer preferences. By embracing personalisation, integrating wellness with aesthetics, and addressing challenges head-on, we can ensure that aesthetic medicine continues to thrive and positively impact lives across the country.

(The author is a celebrity cosmetic dermatologist and the founder of Kosmoderma Clinics and SkinQ.)