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Infosys inducts Rafael Nadal as its brand ambassador

The three-year partnership will also see Nadal in the role of ambassador for Infosys' Digital Innovation.

Infosys inducts Rafael Nadal as its brand ambassador

Thursday August 24, 2023 , 2 min Read

has appointed tennis legend Rafael Nadal as its brand ambassador. This is the first time that Nadal has been associated with a technology services company. The three-year partnership will also see Nadal in the role of ambassador for Infosys' Digital Innovation.

Nadal, said, “I’m very happy to work closely with Infosys, as they work to not only evolve the experience of tennis to the times but also empower people in our communities to be part of a brighter future. The impact that Infosys is making beyond the court–creating the next opportunity for people, businesses, and communities–deeply inspires me.”

Infosys

Infosys headquarters in Bengaluru

To commemorate this partnership, Infosys and Nadal’s coaching team are developing an AI-powered match analysis tool, which will be available in real-time to Nadal’s coaching team to simultaneously track insights from his live matches, when he is back on tour, along with historical data from his earlier matches.

Infosys has been associated with the game of tennis as the digital innovation partner for the ATP Tour, Roland-Garros, Australian Open, and The International Tennis Hall of Fame.

According to the company, it has pioneered video and stats analysis platforms for players and coaches to improvise their training, bolstered match analysis with AI-assisted journalism platforms for broadcasters to post engaging content, and introduced new ways for fans to engage with the game.

Infosys CEO Salil Parekh said, “It is an honour to welcome Rafa–one of the world’s most respected champion athletes and humanitarians–as an ambassador for Infosys. He is someone who personifies the spirit of always evolving, never giving up, utmost dedication and determination to give the very best in every situation. We are inspired by his approach, and it reflects our own aspirations to continuously evolve and always remain relevant for our clients."


Edited by Suman Singh