Pine Drew Lifestyle

Pine Drew, A luxury handbag brand, bringing pure high quality leather designer handbags to India.

Basic Information

Indian consumers are starved for high quality leather handbags. Either they get low quality PU handbags, or high price(>2 lakh) priced leather handbags. They do not have good designs for high quality leather handbags. Pine Drew fulfills this gap by bringing high quality designer leather handbags at an average 20,000… Read more

Legal Name

Neofusion Commerce

Headquarters

Delhi, Delhi, India

Business Model

B2C

Founding Date

2019

No. of Employees

<10

Core Team

Rishabh Jain

Chaitali Gupta

Timeline

2019

Company Incorporation

The company named The good food company was incorporated, with proprietor Rishabh Jain. The company started selling imported food products online but was shut down due to covid.

2024

Founding Team Hired

We hired Chaitali Gupta and started the brand Pine Drew, When in 2024, we realised the market gap in handbag segment, we launched pine drew to cater to the high end customers looking for designer leather handbags

Revenue Stream

E-commerce - Product

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Target Market

B2C

Indian consumer looking for high quality leather handbags, who are starved from choice and were settling for less by buying PU handbags. Usually Indian women, age 35 and above, living in metro cities

User Age

35 to 45

User Income

High Income

Location

India Tier 1

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Features

Clothing & Apparel