Srinivas Chari

Srinivas Chari is the Co-Founder and CMO of Xerago. A finance professional by experience, Srinivas has over 15 years of experience handling Product, Services lifecycles. With his strong finance, operations, technology and process skills, Srinivas has played an instrumental role in business planning and building the operations and technology capabilities at Xerago. Currently he drives consulting, client engagement, and marketing at Xerago.

26th Apr 2013
Engagement is a result and not a goal
Stories
18th Apr 2013
How to set up a social media strategy?
While the decision to take the social media plunge requires careful consideration, figuring out what exactly to do through a social media presence requires a robust, comprehensive strategy. Merely jumping on the bandwagon and putting up minimal/irrelevant updates can only lead to major trouble for your brand’s reputation. Some fantastic examples of how big brands have leveraged social media to power their brand communication include GE, Citibank etc.
Startup Advice
10th Apr 2013
What to look out for while choosing a social media partner?
While setting up an internal team sounds like the easier thing to do, it is also the trickier option. To start with, one needs to hire dedicated resources who have considerable expertise in the field. To expect an existing resource to take on social media marketing in order to ‘learn a new skill’ would be a risky decision to make as a manager. Not only will that mean that the effort won’t get the kind of attention it deserves, it will also result in minimal results if at all. The other risk is that putting rookies up to the task as a learning exercise means that you should expect sub-par outcomes and a not-so-great reputation in social circles.
Startup Advice
3rd Apr 2013
Who is your social customer?
Startup Advice
20th Mar 2013
What Social Media is Not
Cynicism is sometimes a good quality, a quality important to a marketer. It makes one question things. Take the entire hoopla over social media marketing, for instance. Instead of getting dizzy over everything that social media can do for businesses, it might be a good idea to start with knowing what the medium cannot do
Resources
13th Mar 2013
Why your business should go Social
Businesses taking to social media marketing has been quite the rage for a while. While large multinational corporations took to social media marketing like moths to a flame, other companies have been slower in following. For those who haven’t yet tested the social media marketing waters yet, here’s what you need to know about the upside of indulging in social media marketing
Resources
6th Mar 2013
Why Social Media Marketing is a whole different ball game
Note: This is the first article in the 7 part series on social media contributed by Xerago.Does the memory of watching old television advertisements like Bajaj Auto (remember ‘Hamara Bajaj’?) make you...
Resources
19th Jul 2012
Digital Analytics: Are You Obsessed with Data? It could be a problem
Opinion
13th Jul 2012
Digital Analytics: The Unified View and Advantages
One development that has picked up in web analytics is that of comprehensive reporting. Towards this end, many applications and tools have been developed to facilitate
Stories
5th Jul 2012
Analysing Digital Analytics: Dissecting Data Streams
Opinion
28th Jun 2012
Digital Analytics: Current Situation and The Promise it Holds for The Future
Opinion
14th Jun 2012
Exploring Digital Analytics? Here Are a Few Things to Look Out For
Choosing a web analytics application is an entirely different ball game as compared to just reading upon what it is and how it works.
Opinion

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Srinivas Chari