How Fix Health is addressing the pain points of patients online

Physiotherapy has gained immense popularity in recent years, but finding a good physiotherapist is a task. Staying at home during the pandemic has also resulted in people facing several issues of the body stiffening up, which has made consulting a physiotherapist all the more important.

Fix Health, an online physiotherapy service has been providing physiotherapy services with its team of experts who have some of the best expertise in the vertical. Co-founded by Ashutosh Mundhada, Fix Health consists of a team of clinicians who have more than 30 years of experience.

Origin of an online physiotherapy brand

Ashutosh says that 220M Indians - 1 in ever 6 suffers from a back or a joint pain. The problem of getting free from pain is a perineal one & people want a solution that is scientific, effective as well as convenient. . Dr. Sheetal - one of the co-founders of Fix Health is a veteran in the field of physiotherapy with 33+ years of experience & understands the minute details in the space.

“We have worked in the space for 4 years bfore pivoting to a Digital First model in 2020.accessibility, availability and convenience, objectivity and engagement in the space are the problems that exist ,Fix Health is solving them through the use of technology,” says Ashutosh.

Speaking about the model followed by Fix Health, Ashutosh says that people looking to get rid of their pain, sign up for an online consultation, where Fix Health’s experts do a detailed assessment in 45-minute to get to the root cause of the problem. Then a personalised treatment plan is created, and based on the whole repository of the exercises they have, the experts create a plan of exercises that would help solve the problem.

Ashutosh adds that the treatment sessions are one-on-one live video sessions under a physiotherapist’s guidance to ensure that the patients do exercises the right way. These sessions also facilitate feedback from the experts to ensure that users heal faster.

He says that the main challenge they faced while starting off was to get people to adopt the idea. “Traditionally pain relief is seen as an offline first- high touch experience. To convince people that this alternative is equally effective took some time. Here creating a low friction low commitment experience where users could experience it themselves & then decide. ,” says Ashutosh.

USP and growth

Speaking about Fix Health’s primary differentiator, Ashutosh says that they take responsibility for outcomes. “We will not just say that we will connect you to a good expert and leave it at that. We will help you get rid of the pain altogether. That’s a vertical play that differentiates us because, at the end of the day, people want a solution to their problem,” he says.

Having shifted to an online model from an offline model, Ashutosh says that one of the key factors that have helped the brand grow is that they cater to audiences across various age groups and that they have been able to deliver the desired outcome. He adds that they have also been able to understand consumer needs perfectly, which has helped them scale considerably.

Ashutosh says that the reason behind choosing the .in domain was their focus on building a brand from India, and for India. “This is the market we understand, we understand the pain points, so we realised that .in would be a really good starting point for us,” he says.

He adds that from a representation point of view, the domain has really helped people understand that the brand is operating out of India, so having the domain has helped them scale up in terms of customers.

The .in domain has helped several brands like Fix Health cater to the Indian audience, and establish their presence as a homemade brand. Managed by the National Internet Exchange of India (NIXI), the .in and .Bharat domains are available in 22 Indian languages and have helped brands across their country establish themselves as indigenous solution providers.

Looking forward, Ashutosh says that they plan to build a global organisation in the coming years, and having expanded to more than 10 countries in recent years, Fix Health surely does know the model to scale up quickly.

The ‘Shaping India Inc's Online Growth’ series chronicles the journeys of startups and SMEs in India and how creating an online presence on the .in or .Bharat domain powered their success stories.

_{This story has been updated to accommodate a change in the name of the company, which was earlier called YourPhysio}