6 podcasts that can help you ace social media marketing

The right guidance is the beacon of life, and it can come in many forms, depending on what you are looking for and where. If you are a social media marketer, there are many tips and suggestions that can come in handy for you to excel at what you do. In this article, we will explore six podcasts that have the potential to create a world of difference to your skill set.

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Ask GaryVeeShow

What to look for: YouTube growth strategies and business risks

Gary Vaynerchuk wears many hats. He is an entrepreneur, CEO, investor, blogger, and a public speaker. Combining his excellent oratory with great insights on SMM along with guests like Seth Godin and others, Gary has managed to create a loyal database of listeners. Some of his listeners (as seen on iTunes) have called him a “real deal as an internet thought leader” and his material “helpful and actionable”. All in all, his podcast have been designed to keep the listener updated on latest SMM trends and best practices.

As Gary says, “You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.”

All his podcast episodes are available for download on iTunes.

Social Business Engine by Bernie Boges

What to look for: Content marketing, social selling, and employee advocacy

Bernie Boges is the CEO of Find and Convert, besides being a terrific host on his show, Social Business Engine. With his expansive experience as a marketing author and public speaker, it's not hard to see that he possess the capabilities of a man endowed with the right knowledge, right insights, and right results in all areas of SMM. As he says on the website Find and Convert, “I have a podcast show where I interview interesting people about their strategies and tactics on the web as they implement best practices with learning experiences and successes along the way.”

Writing for content website Relevance, he says “If a social business understands that employees across the organization should contribute to brand excellence, through external and internal engagement.”

All his podcast episodes are available for download on iTunes.

The Art of Paid Traffic by Rick Mulready

What to look for: Proven online advertising strategies

Rick Mulready is an expert on Facebook ads and also runs his own website. His podcast gives you tips, suggestions, and key insights on how to use paid traffic to grow your business. While his expertise gained fame because of his knowledge on FB ads, it's certainly not limited to it. On his shows, he talks extensively about harnessing other avenues such as YouTube ads, Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, banner ads, ad networks, buying email lists, affiliate marketing, and more. His podcast should best appeal to bootstrapped startups and corporates as they shed light on how to work business through paid traffic without emptying your wallet.

All his podcast episodes are available for download on iTunes.

Social Pros Podcast by Jay Baer and Adam Brown

What to look for: Storytelling with a heart

The founders of Social Pros Podcast, Jay Baer and Adam Brown, have leveraged the benefits of traditional marketing with modern semantics and techniques. In short, every episode of the podcast is designed to deliver the insight via the good old storytelling method. The two are not afraid to take ideas and set patterns head on. But they do so not out of some inner rebellion, but with proofs and legitimate insights. While the episodes are intriguing enough, there intensity shoots up with The Big Two, a rapid-fire QA session with their guests at the end of each episode. Needless to say, the material is well-researched and deserves to be on the top 5 list of every social media marketer.

As Baer says, “If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.”

All their podcast episodes are available for download on iTunes.

All the Social Ladies by Carrie Kerpen

What to look for: The feminine aspect of being the boss

Carrie Kerpen is the CEO and Co-founder of Likeable Media, an acclaimed digital content studio. And her passion and wit are exactly what she brings to the table in her show. You can think of her podcast as radio talk shows of yore. Only they are not about films or theatrics. Instead, her podcasts feature strong businesswomen who have built their businesses from the ground up and the challenges they faced along the way.

All her podcast episodes are available for download on iTunes.

Online Marketing Made Easy by Amy Porterfield

What to look for: Monetising online marketing and blogging

Co-author of online marketing for dummies and a sharp online entrepreneur, Amy Porterfield offers what she calls ‘actionable lead generation strategies’ on her podcast, Online Marketing Made Easy. Her approach to life and work is summed up in her strategies. She believes that all businesses, big or small, can conquer every obstacle if only they break the problem down in small, easy digestible chunks. Her techniques, shared expertly in all her podcast episodes help listeners to successfully launch and promote a new program, grow email list, get leads, build authority, and convert customers into brand loyalists.

As she says, “One of my success secrets is taking action daily to move my business forward.”

All her podcast episodes are available for download on iTtunes.