Capillary Technologies acquires e-commerce technology services firm Sellerworx

Bengaluru-based Capillary Technologies, which offers solutions that help consumer brands increase customer reach, engagement, sales, and loyalty, announced the acquisition of Sellerworx, an e-commerce technology services firm.

According to Capillary, the acquisition will help the technology platform in fortifying its omni-channel product portfolio. With multiple solutions already in place, Sellerworx’s acquisition will help Capillary to further strengthen its promise to customers.

The platform claims that from an e-commerce perspective, brands or retailers can scale online sales and reach the 5–10 percent online sales or overall sales benchmark. Retailers can increase customer reach, engagement, sales, and LTV across in-store, web, mobile, mobile app, social, and marketplace channels

“We are an Asia-focused omni-channel engagement and commerce platform committed to solve the present and future problems for retailers and brands,” says Aneesh Reddy, CEO and Co-founder, Capillary Technologies.

He adds that his aim is to help clients increase online revenue channels alongside the offline business growth. Last year, he acquired MartJack to help brands go the omni-channel way. “We have done better than expected in this possibility with multimillion-dollar revenue addition in a year’s time.”

On the acquisition of Sellerworx, Aneesh says that of late he has realised that omni-channel order and marketplace management products are much needed. The platform weighed different options to build vs buy. “To go full steam in the burgeoning market, launching the product at a right time is crucial. And we wanted to launch this product as quickly as we can. On the other hand, we evaluated the Sellerworx product and met the team, which has tremendous knowledge in this space. Finally, we decided to acquire Sellerworx,” he adds.

What’s acquisition brought for Sellerworx?

Sellerworx is an omni-channel order and marketplace management product company enabling brands and retailers to become successful on online marketplaces. The company provides cloud- based software for retailers, provides e-commerce business support, and helps its clients to sell online.

“Capillary-Sellerworx is a great match of vision, culture, and product proposition. This unique combination helps us fully meet requirements of enterprises in building integrated, scalable, and robust omni-channel businesses,” says Venkat Potluri, CEO and Co-founder, Sellerworx.

He adds that with Capillary's client list, the acquisition will help Sellerworx accelerate deployment of its products across countries, enabling businesses to leverage the demand-generation ability of online marketplaces.

CRM market analysis

According to a report by Gartner, the CRM space has witnessed a revenue growth of $23.9 billion in 2014 and is predicted to grow rapidly for the next three years. SaaS or cloud-based CRM deployments currently represent more than 40 percent of all CRM deployments.

In this space, there are companies like Solid Commerce, BirdVision, Magento, Fractal, and Cuepera offering cloud-based software solutions that help retailers engage with shoppers.

These companies offer solutions including CRM and loyalty, marketing cloud, customer analytics, predictive analytics, O2O commerce, and more.

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