Baba Ramdev’s Patanjali takes the hyperlocal way

Sooner than later, Baba Ramdev’s Patanjali has chosen to go hyperlocal. Gurgaon-based startup for hyperlocal delivery of medicines and healthcare products, Pluss will be delivering Patanjali products. With the revenues of over 2500 crore, Patanjali is currently one of the top five FMCG companies in India. Its products, including nutrition, hair care, skin care, dental care and toiletries, will be sold through the Pluss App across the national capital. The FMCG major already sells its products online via web portal.

Commenting on this tie-up, Madhulika Pandey, the Co-founder of Pluss said,

Patanjali brand has already secured a position in the list of top five FMCG companies of India with an enormous consumer base and therefore, we as an on-demand platform that addresses the consumers’ urgent pharmaceutical and health needs, decided to bring them on board.

Pluss was incorporated in 2015 by Atit Jain, Madhulika Pandey and Tarun Lawadia after witnessing the country's largely unorganized health care industry, which otherwise is worth billions of dollars. In a country where everything, including groceries and food, is delivered at the doorstep in a day, the problem of timely medicine delivery remains unsolved. Through their own fleet of delivery executives, named as ‘Pluss Men’, Pluss takes the responsibility of fulfilling the orders on time.

The company has raised $1 million pre-Series A funding from IDG Ventures India, m & s partners (Singapore) and Powerhouse Ventures (USA). Pluss operates in Delhi and Gurgaon and claims to do close to 15,000 orders on a monthly basis(as of November 2015).

The health products market is expected to grow at a CAGR of 15 percent and touch $158.2 billion in 2017. Experts believe that solving medicine procurement problem is a sizeable opportunity

Pluss features four main product categories – Baby Care, Pet care, Personal Wellness and Daily Essentials, which are further, divided into subcategories and have hundreds of products in total. The on-demand medicine delivery app standardizes user experience irrespective of the location and the store from where medicines are delivered. The app is available both on android and iOS.