Jewellery firm ties-up with Snapdeal to foray into e-commerce

Jewellery firm Tribhovandas Bhimji Zaveri (TBZ) announced its e-marketplace venture with Snapdeal to sell its range of diamond jewellery and gold coins. "With digital and e-commerce wave sweeping India, our iconic brand 'TBZ-The Original' ties up with e-commerce major Snapdeal to showcase its diamond jewellery range in a first ever e-tailing initiative for the brand", TBZ Chairman and Managing Director Shrikant Zaveri said in a statement in Mumbai.

"With this partnership, Gen-Next can now access the latest TBZ-The Original's diamond collections on their web enabled devices anytime anywhere", he said. TBZ-The Original offers convenience to its customers and to a whole new class of buyers going beyond its existing retail network.

Snapdeal SVP (Partnerships & Strategic Initiatives) Tony Navin said, "Jewellery is one of the fastest growing categories on Snapdeal. With the launch of TBZ's exclusive collection on Snapdeal, we are excited to bring our customers a vast array of choices from a certified and reputed jewellery design brand and expand our designer jewellery and accessory portfolio". "We are working closely with the TBZ team and with this partnership, TBZ can now reach newer markets through Snapdeal's pan India reach", Navin added.

Tribhovandas Bhimji Zaveri started in 1864, in a tin shed at Zaveri Bazar. They have branches in Ahmedabad, Aurangabad, Bhavnagar, Gandhidham, Hyderabad, Indore, Kochi, Kolkata, Mumbai, Nagpur, Pune, Raipur, Rajkot, Surat, Thane, Udaipur, Vasai, Vashi, Vadodara, Vapi and Vijayawada. Accoring to their website, their presence in the Indian market has been marked by a number of firsts - the first to offer buy back guarantee on gold jewelry, the first to promote the concept of light weight jewelry and the first to offer certified solitaire diamonds.

Image Credit: Shutterstock

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