#mSparks - tweets from MobileSparks 2014

Saturday December 20, 2014 , 7 min Read

YourStory's annual event, Mobile Sparks 2014 has just got completed in Bengaluru. The event showcased the glimpse of Indian mobile revolution. Insights and advice from a panel of VCs, entrepreneurs, techies and designers were overflowing in the atmosphere.

Most of the discussions took place on twitter under the #mSparks hashtag. For those of you who don't want to go to twitter we've handpicked a few tweets for you. Feel free to scroll down to get a sense of what happened till the event videos get ready.

Kirti Punia welcomes delegates to the #mobile showcase of the year: Mobile Sparks!#mSparks
— YourStory (@YourStoryCo) December 19, 2014

. @_craj takes the stage at #msparks, talking about why #mobileapps could be the next big thing @YourStoryCo pic.twitter.com/ghCbQrvjUx
— Harshith Mallya (@HarshithMallya) December 19, 2014

Up next: opening keynote - “The Next Chapter in Mobile” by Anand Chandrasekaran, Chief #Product Officer, Bharti Airtel @anandc #mSparks
— YourStory (@YourStoryCo) December 19, 2014

" Pick problems worthy of a life " @anandc #mSparks .Pick your battles, the important problems, do not follow the herd
— Harshith Mallya (@HarshithMallya) December 19, 2014

Anand/Airtel:
Wrigley’s was a washing powder company and then pivoted to become a chewing gum company#mSparks
— YourStory (@YourStoryCo) December 19, 2014

"Data business was just 14.5% of the revenue last quarter at Airtel."
- @anandc of @airtel_presence at #msparks
— Abhash Kumar (@AabhashK) December 19, 2014

Huge opportunities in India- only 50% data enabled phones on Airtel network use data, Anand C, #mSparks
— akhila deshpande (@akhiladeshpande) December 19, 2014

Painkillers not vitamins..ppl tend to forget vitamins but not pain killers... Lessons from #msparks @YourStoryCo
— Rajesh Murugan (@rajselraj) December 19, 2014

Anand/Airtel:
Tenets to live by: focus on the user – pick the painkillers and not the vitamins#mSparks
— YourStory (@YourStoryCo) December 19, 2014

Anand/Airtel:
Q&A session: SnapDeal: 30% of app failures are to do with the network, not the app#mSparks
— YourStory (@YourStoryCo) December 19, 2014

Two former Yahoo colleagues reunite at #msparks. @anandc of @airtel_presence and saran of @Flipkart pic.twitter.com/UdHZvRUGib
— Ramya Venugopal (@ramyavenugopal) December 19, 2014

very imp pt @HarshithMallya Unless you are very convinced about you are solving, you won't be able to convince others @anandc #mSparks
— R Nagarajan (@nagrjn007) December 19, 2014

Panel on #Mobile #Payments w/ @tcmsundaram -@amit_lakhotia of @Paytm @Prashanth of PayU@Karthik of MomoE
Bhaktha of @ezetap #msparks
— Abhash Kumar (@AabhashK) December 19, 2014

Excited for the panel discussions at #mSparks pic.twitter.com/D3UqFu5uDR
— jayanth Ramesh (@jayanth22) December 19, 2014

Interesting to see every stakeholder of Payments on stage sharing their problems to make it seamless #msparks
— Subodh Kolhe (@subodhkolhe) December 19, 2014

Bhaktha- Money is a highly regulated business we can't do funny things with it. @ezetap , #msparks
— akhila deshpande (@akhiladeshpande) December 19, 2014

. @surdattack is literally taking a class on designing interfaces #msparks #win
— Subodh Kolhe (@subodhkolhe) December 19, 2014

To make payments frictionless: Making the best ATM interface is not going to help. People hate going to ATM. @surdattack #msparks
— Emmanuel Amberber (@EmmanuelAmber) December 19, 2014

Saran/Flipkart:
15M Android downloads within one year!#mSparks
— YourStory (@YourStoryCo) December 19, 2014

Prioritize, prioritize in your product journey, Saran, Flipkart #msparks pic.twitter.com/5j8w7RMacO
— Shradha Sharma (@SharmaShradha) December 19, 2014

We have built widgets as part of our #mobile #apps which allow us to change entire UX on the fly - Saran Chatterjee @flipkart_tech #msparks
— Chandan Raj (@chandansraj) December 19, 2014

"We consider #Drones to be flying #smartphones. Their use cases are exploding. " @mKartheepan @Qualcomm_in #msparks
— Harshith Mallya (@HarshithMallya) December 19, 2014

Vernacular will play a big role in localization and spread of app usage in India #msparks pic.twitter.com/TiRlyFGtSm
— Shradha Sharma (@SharmaShradha) December 19, 2014

FreeCharge:
Our approach to engagement is different: get people fulfill their task fast and get off ASAP!#mSparks
— YourStory (@YourStoryCo) December 19, 2014

For @FreeCharge engagement means less is more. They aspire to serve DTH recharges without a UI. #mSparks
— Emmanuel Amberber (@EmmanuelAmber) December 19, 2014

Freecharge CEO starting off talk with a meme! My kind of guy - at YourStory #MSparks pic.twitter.com/b6GG7y519e
— Dalan Mendonca (@dalanMendonca) December 19, 2014

Kunal/Freecharge:
UBP > USP (Unique Bragging Point > Unique Selling Point)#mSparks
— YourStory (@YourStoryCo) December 19, 2014

Kunal from Freecharge is giving what I call a PaisaVasool talk, at #msparks
— Gaurav Dadhich (@IT_Kabootar) December 19, 2014

Very few #companies ask themselves who their #customers are. The answer changes every year, so ask yourself constantly @kunalb11 #msparks
— Harshith Mallya (@HarshithMallya) December 19, 2014

"How VCs evaluate mobile opportunities in India" @mkartheepan @karanmohla @rutvik & Bharati w/ @Shivgov #msparks pic.twitter.com/v7vUhV82vX
— Chandan Raj (@chandansraj) December 19, 2014

Karthee Madasamy @mKartheepan @Qualcomm_in: Mobile is not a vertical anymore; as a horizontal it affects everything #mSparks
— YourStory (@YourStoryCo) December 19, 2014

@anilaandrade Sharing 10 insightful tips on how to build globally successful game @YourStoryCo #msparks @starchefgame pic.twitter.com/vqyrtUeYWe
— 99Games (@99Games) December 19, 2014

Tutorial funnel tracking: The amount of time a user takes to learn your app. Make it simple. Anila Andrade from @99games #mSparks
— Emmanuel Amberber (@EmmanuelAmber) December 19, 2014

Rutvik: 100 million mobile Internet users in India are waiting for something useful in addition to WhatsApp!#mSparks
— YourStory (@YourStoryCo) December 19, 2014

Here are the seven startups that pitched their products to a panel of judges.

1. AppKnox – https://t.co/eqmY37BEsy – security solution for apps, shopping#mSparks
— YourStory (@YourStoryCo) December 19, 2014

2. Fyne http://t.co/KYASH6tHQA – dining app for menu ordering billing, sharing#mSparks
— YourStory (@YourStoryCo) December 19, 2014

3. Orobind http://t.co/D9Djv77M1l – fitness app for booking a certified coach#mSparks
— YourStory (@YourStoryCo) December 19, 2014

4. SquadRun http://t.co/e0qpTZgEN5 - mobile marketplace for crowdsourced work#mSparks
— YourStory (@YourStoryCo) December 19, 2014

5. VocoNow http://t.co/LbuNVs7c86 – mobile ad tech company for transactional newspaper ads#mSparks
— YourStory (@YourStoryCo) December 19, 2014

6. Voonik http://t.co/MIxy14W6TG – personalized shopping/styling app for women (even without being fashion guru)#mSparks
— YourStory (@YourStoryCo) December 19, 2014

7. Walnut http://t.co/ayRSJr3to7 - smart mobile assistant for day-to-day activities #mSparks
— YourStory (@YourStoryCo) December 19, 2014

And more, tweets

Harsha/Olacabs:
Even if a driver is offline for a few minutes, it affects service quality for driver and customer#mSparks
— YourStory (@YourStoryCo) December 19, 2014

Pretty interesting presentation by Harsha of @olacabs about how they handle different use cases & issues in the Indian context. #msparks
— Nikhil Kulkarni (@nikhilnk) December 19, 2014

Harsha/Olacabs:
Even if a driver is offline for a few minutes, it affects service quality for driver and customer#mSparks
— YourStory (@YourStoryCo) December 19, 2014

https://twitter.com/heboyme/status/545897795631071232

Amit:
Key message: start with user context, not cohort analysis, Understand their mindset, emotions, needs, wants, responses #mSparks
— YourStory (@YourStoryCo) December 19, 2014

Amit:
Good example of how NOT to design a mobile app – Times of India’s news apps, overload of notifications and alerts!#mSparks
— YourStory (@YourStoryCo) December 19, 2014

" Our attention spans are now less than 8 seconds. So customer retention is hard " @amitsomani ex-CPO, @makemytrip #msparks
— Harshith Mallya (@HarshithMallya) December 19, 2014

. @amitsomani has 386 apps installed on his phones! #msparks
— Nikhil Kulkarni (@nikhilnk) December 19, 2014

A very nice talk by @amitsomani on Mobile Engagement at #msparks. Interesting take on what users' mindset BEFORE they install & use the app!
— Nikhil Kulkarni (@nikhilnk) December 19, 2014

Congrats to the eight #mobile #startups: AppKnox Fyne Orobind SquadRun VocoNow Voonik Walnut Xenon Automotive! #mSparks
— Vishal Sharma (@vishne0) December 19, 2014

Voconow is the best innovative app at #msparks @YourStoryCo
— Rajesh Murugan (@rajselraj) December 19, 2014

.@testertested of @moolyatesting enthralling the audience at #msparks @MobileSparks 2014 @YourStoryCo pic.twitter.com/aEIWEAc1td
— Tanvi Dubey (@_TanviD) December 19, 2014

Startup launches at Mobile Sparks 2014

1. BetaGlide http://t.co/Qwg24cfPxJ – mobile-first analytics insights engine #mSparks
— YourStory (@YourStoryCo) December 19, 2014

2. FreekAll http://t.co/iNRumJE6uX – free low-cost phone calls without calling cards#mSparks
— YourStory (@YourStoryCo) December 19, 2014

3. Tapcibo http://t.co/KvUelxaRgp – food demand platform with in-house chefs; delivery orders placed via app#mSparks
— YourStory (@YourStoryCo) December 19, 2014

In the end, three startups has emerged.