After launching Moto360, Garmin and Martian smartwatches, Flipkart launches its own Android app for wearable devices

The much anticipated launch of Apple watch took place in September 2014. Though it was not the first smart watch, it got the eyeballs of the app developers. In last few months, Pebble smartwatch has been joined by Moto 360, Garmin, Martian and many others in this segment. The need to have apps on wearable devices is further intensified with the recent launch of Microsoft band.

Riding on the 'first in the industry' wave, Flipkart, has now launched an app compatible with the Android wearable technology. The app will support viewing Flipkart wishlists on the wearable gear. Another significant feature with this update is that the app will now support push notifications from Flipkart on the gear. This, however is possible only if users enable push notifications to be viewed via the gear. Possible future updates of the app include accessing order tracking related information, price drop notification and personalized offer notification.

The current features available in the latest app are:

• Brand New User Interface and faster app
• Happy Shopping: No Hassle Returns,100% Buyer Protection
• Choice of Payments: Cash on Delivery, Credit/Debit Card, EMI, NetBanking, PayZippy
• Smarter Search: Look up products, categories or brands using text, voice or by barcode
• Explore Your Way: Quickly switch between List, Grid and Full Screen views
• Pinpoint Products: Find what you want with the sort and multi-filter functions
• Offers: Get access to personalized and exclusive app-only deals
• Personalized Alerts: Get notifications on personalized offers, price drops, order status, exclusive launches
• Product Suggestions: Relevant recommendations based on your shopping history
• Sharing: Suggest links to interesting products on Facebook, Twitter, Google+
• Examine Closely: View products in great detail with the large, multi-perspective images
• Do More with Images: Save images to your phone or instantly share them with friends
• One-touch Wishlist: Add products to your Flipkart Wishlist with just one tap

Flipkart is now the exclusive retailer in India for three globally leading wearable technology brands – Garmin, Motorola and Martian. The latest version of this app will be compatible with all the three brands and will be the first app from India to be listed on the Android wearable technology store.

To use the Flipkart wishlist on wearable devices, one needs to:

• Update the Flipkart application to the latest version from the app store
• Connect your wearable device to the phone
• Wishlist will automatically get installed on the wearable

To download or review the app, please click here.

Flipkart has been the earliest adapter in user experience related technology whether website or mobile app. even today, Flipkart's website and app offer the best experience to a buyer. are they taking this forward to wearables, as the next level in user experience?