InMobi announces new monetization solution for games, creates $25 million fund for indie developers

Thursday July 24, 2014 , 3 min Read

InMobi, one of the largest independent mobile advertising network that has been built from India, announced its new Monetization Solution for Games. To back this solution, InMobi has also created a $25 million dollar fund for indie game developers.

This solution allows developers to optimize their monetization strategies based on the emotional state of players as they move through different stages of the game. The solution offers a full range of ad formats that include:

Playable Ads: Developed in partnership with app virtualization company Voxel, these offer 20 to 40 second interactive ads where users can test-drive the game being advertised from within the original game. (the claim is that this ad format delivers 275% better performance than traditional ad units)
Interstitials: Full-screen ad units customized with native frames and animations that mirror a game’s visual elements and mechanics, delivering 100% better performance than traditional formats
·Video Ads: These are 15 – 30 second advanced video ads, ideal for positive breaks within a game like level wins. Increases app installs by 200% compared to standard ad units
Rewarded Ads: This ad format allows a user to earn rewards such as virtual currency for specific actions that include watching a Video Ad or interacting with a Playable Ad. Delivers 250% higher performance than traditional banners.

InMobi’s Monetization Solution for Gamers includes a unified analytics platform, partner management and creative consulting services. This solution follows the InMobi Native Ads self-serve launch in April 2014 (more on it here).

$ 25 million Fund for Indie Game Developers

InMobi will provide advisory services including global scaling, monetization, and ad experience creation to developers who enroll through 2014. The claim is that the fund will equip indie game developers to increase their app revenue through superior monetization.

“InMobi is focused on enabling indie developers scale globally. With a dedicated program like InMobi Monetization Solution for Games we are reiterating our commitment to this community,” said Piyush Shah, VP - Products, InMobi. “We expect this program will help us partner with some of the most innovative minds in the gaming world to further push the envelope on their ad experiences.”

To enroll in the program, visit this page.

InMobi themselves have been growing and has become one of the world's largest independent mobile ad network, engaging 759 million consumers across 165 countries. Founded by Naveen Tewari, InMobi is one of the biggest success story of a global technology company built from India. Watch Naveen in this video interview (was shot in 2012):