Veteran fashion and lifestyle professionals came togeather to launch women exclusive video portal Glamrs
Afterworking for more than a decade in the fashion and lifestyle space, Naveen Sadarangani, Zubin Sarkari and Shanel Chellaram felt that there was virtually no relevant digital content tailored exclusively for Indian women. Realizing this pain-point of modern women, the trio conceptualized ‘Glamrs’. ‘Glamrs’ brings women fun videos that are not only interesting but also easy to watch on the go.
The platform offers content across genres like beauty, health and style as well as experts that provide advice, clever and easy how-to home remedies through quick videos.
“Education and inspiration is at the crux of all the content we generate and we believe that video is the most engaging way to connect with our users. We have a highly engaged audience that communicates with us daily, seeking advice and inspiration,” says Naveen.
The editorial team, expert panel and guest contributors plan the platform’s content around the above genres and current trends that affect Indian women in particular.
The co-founders come with impressive startup backgrounds and bring complimentary skill sets to the table. Naveen is a serial entrepreneur and angel investor who co-founded leading OTA Cleartrip and invested in Bangalore-based digital CRM firm Vizury. Shanel is an alumnus of ISEM Fashion Business School, Spain. In an earlier stint, she had worked with e-commerce startups like Shersingh, Exclusively.in and La Perla. Zubin has the experience of working in companies in the fashion and video space.
Besides disseminating content, the company also partners with brands to create native content and highly engaging digital campaigns.The videos are very similar to the company’s regular content, in which they focus on the ‘how to’ or educational aspect rather than on the product.
“The response since our launch on June 1st has been overwhelming with three million page views in the very first month and over half a million unique users. Our Facebook following has grown steeply with our efforts to grow the Glamrs community. We are currently at over 300,000 Facebook likes and are reaching over five million women monthly,” adds Zubin.
The platform claims to have very highly engaged audience with many of them ‘binge-watching’ their videos and coming back to the site almost daily. The trio believes that deepening this engagement is the way to develop a loyal community where Indian women can find information that is relevant to them and engage with other women while having an entertaining experience.
“At the moment we are concentrating on developing our content categories,” outlines Naveen. Although Glamrs is heavily focused on beauty, it also launched other categories such as style, health and fitness. “During the next year we will work on developing these categories fully as well as on launching some new exciting ones,” he adds.
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