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[Exclusive] Serial entrepreneur launches CruxLight - a tool to make reading on the web easier

[Exclusive] Serial entrepreneur launches CruxLight - a tool to make reading on the web easier

Wednesday February 06, 2013 , 2 min Read

cruxlight logo
The average internet user is bombarded with 988 Exabytes of information a year. And reams of pages that one has to go through to find the particular information can sometime be overwhelming. Startup Cruxbot through its product Cruxlight which it is launching today, addresses this exact issue.
Team Cruxbot
Team Cruxbot

Cruxlight uses artificial intelligence algorithms to automatically highlight the most important concepts on a web page. Cruxlight siphons through content of the page, figure out what’s most important and presents it to the user succinctly. Not only this, user can increase or decrease the length of the summary, depending on how much information she requires. It also mentions important keywords separately. When user clicks on these keywords, the point of view of the summary changes accordingly.

Cruxlight is powered by CruxBot engine which uses algorithms to remove the unwanted information and gives the user the exact information he is searching for. “In simple words its a tool that will ditch away trash and give us the ‘Hell yeah! That’s what I want’ kind of information,” says Nirmit Parikh, co-Founder and CEO, Cruxbot.

The idea came about when Nirmit and his friend were arguing about issues faced by people while surfing the internet and the reams of information he is presented with when searching for something. “As a user searches for information moving from one page to the other, a considerable amount of time is lost. This is the pain point we’re aiming to address with Cruxlight,” says Nirmit.

cruxlight screenshot

Nirmit is a serial entrepreneur and a technology enthusiast. Before CruxBot, Nirmit founded Incone Technologies, a startup in the field of hydropower automation and was also selected as the Top 50 Global Shapers by World Economic Forum. Tanmay Desai, cofounder & COO and looks after operations, finance & technology. Assisting Nirmit and Tanmay are a team of five members with expertise in differnt areas. Nirmit has also been assisted by Ade Mabogunje, a Stanford researcher, whom YourStory interviewed some time back.

In a way, this space has been explored by Summly App for the iPhone. Summly delivers short summaries of online content like news, articles, etc. Whereas Cruxlight highlights the content that's relevant based upon the user preferences.

Such innovative startups always get great eyeballs, but are they worth it? Tell us in the comments.