Healthkart Acquires Fitness Community Portal MadeInHealth

Monday May 21, 2012 , 2 min Read

Maniraj Singh, Jatin Modi Madeinhealth.com — Healthkart, India’s leading e-health store, today announced acquisition of MadeInHealth, India's premier online fitness and body-building community and supplement store. The move reinforces HealthKart’s leadership position in e-health space, and seeks to boost its presence in eCommerce market, which is expected to grow several fold in next few years.

Expressing their delight on the acquisition, Prashant Tandon & Sameer Maheshwari, Co-founders of HealthKart said, "MadeInHealth is a complementary high-growth business, and an excellent strategic fit with HealthKart. The company has built a great online community of fitness enthusiasts and with this acquisition, we are gaining critical domain in body-building and fitness. We will be able to lend strong backend platform and operations to effectively serve MadeInHealth’s customers, who will immediately get unprecedented access to vast assortment of global nutrition brands, in addition to increased payment options and faster shipping across the country. Their expertise, combined with our capabilities will create a uniquely powerful value proposition for clients.”

HealthKart, launched in March 2011, has rapidly grown to become India’s largest e-health store, where consumers from all parts of the country can find a large variety of healthcare products under one umbrella. The company sells over 12,000 products across fitness, health and personal care categories such as nutrition, diabetes, home devices, eye and personal care. MadeInHealth targets bodybuilders and fitness-enthusiasts who understand the value that supplementation can provide in body building by providing the world's best brands and supplements directly to their doorstep. It has over 100,000 Facebook fans.

“We are excited that MadeInHealth would now officially be part of HealthKart. It would give our community access to a high quality service delivery network and the largest range of products available in India,” stated Jatin Modi and Maniraj Singh Juneja, Co-founders of MadeInHealth. “Aligning with Healthkart would help create a unique online destination for fitness enthusiasts in India – which will be complete with e-commerce capabilities, information, counseling and user forums. Value added services offered by HealthKart, such as free diet counseling, will tremendously help in better customer service.”

“This kind of partnership is great news for all people interested in good health,” added Maheshwari and Tandon.

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